It’s not easy being a Solopreneur. If you were like me when I first started out, I felt like I had to do it all on my own. Part of why I left the corporate world was to have the freedom and flexibility to call my own shots. I love that part of my business. At the same time, it can be isolating. That’s where the power of partnership comes into play.
I’ve been blessed in the last several years to speak and run workshops and webinars for other organizations, associations and other colleague’s lists. When others host you, you don’t often have to do as much marketing yourself. But, when you are running your own public workshops and webinars it takes more marketing effort. (Can you relate?)
One of the best ways to help market your own public workshops and webinars is leveraging Power Partners. A Power Partner is a colleague, association or organization who is your biggest fan, a huge supporter, a previous client or good friend/colleague. They often serve a similar market as you do, but offer services that complement yours. And, they know a lot of people or are a strong center of influence in their own community.
Who are your Power Partners? If you have not identified them, or can name just a handful, I am going to guess you have a lot more than you think you do.
Here’s a quick exercise to identify and seek out your own Power Partners to help support you in growing your business:
- Who in your network and on your list are your biggest fans, greatest supporters, best clients?
- Of those you identified in Q1, which ones serve a similar target market and have the greatest center of influence? (In other words, they have a decent size list/network of their own who could benefit from your services). These are potential Power Partners.
- When you are looking to market your workshop/webinar or promote a new product/service, send an email to each of your Power Partners to personally invite them to help promote your service/product.
- Give them the necessary email marketing copy, Facebook posts and tweets to forward to their network so it’s super easy for them to market you. Ask them to share something personal about you in the message they forward as it builds credibility with their audience who doesn’t know you.
Power Partners can also be potential Joint Venture (JV) Partners who can help you market your product launches to their list and vice-versa.
If you recall, I promoted Christine Kloser’s program last year to help Entrepreneurs get their book written. She is a Power Partner/JV Partner of mine. For the Power Partners you choose, be sure you believe in them and their programs 100%. Be selective because your reputation is on the line.
Stay tuned next week for another Power Partner who I absolutely adore, who is brilliant and who has an amazing system for Coaches to run and build their business.
Take some time this month to identify your Power Partners so when it comes time to promote your next workshop, webinar or product, you’ve got support.
I’d love to hear how you are doing with this. Post your experiences please! And, of course, I always love to hear your comments, thoughts and ideas.